Il B2B e il paradigma dei costi di transazione (B2B and the Transaction Costs Paradigm)

Pierluigi Sabbatini

Abstract


Business to Business (B2B) Internet commerce causes a significant contraction of transaction costs. According to the Coase paradigm, we would thus expect a deverticalization of the industry and broader scope for anonymous market mechanisms. In reality, such expectations are not fully borne out by the facts. When the industrial structure is concentrated the B2Bgenerally loses its independence, and is owned by the firms which most contribute to its development, e.g. the ones able to bring the liquidity to it. The B2B governance mechanism established by these firms gives hierarchical mechanisms a role which they do not usually play in extensive, anonymous markets.       

 

 

JEL Codes: D23, L86

Keywords: Cost, Transaction Costs, Transactions


Parole chiave


Cost, Transaction Costs, Transactions

Full Text

PDF

Riferimenti bibliografici


BRESNAHAN, T.F. (1999), "New modes of competition: implications for the future structure of the computer industry", in J.A. Eisenach e T.M. Lenard eds, Competition, Innovation and the Microsoft Monopoly: Antitrust in the Digital Marketplace, Kluwer Academic Publisher, Boston, pp. 155-208.

CHAPMAN, T.L., J.J. DEMPSEY, G. RAMSDELL e M.R. REOPEL (1997), "Purchasing: no time for lone rangers", McKinsey Quarterly, no. 2 pp. 30-40.

CLOWER, R. e P. HOWITT (1996), "Taking market seriously: groundwork for a post Walrasian macroeconomics", in D. Colander ed., Beyond Microfondations Post Walrasian Macroeconomics, Cambridge University Press, Cambridge, pp. 21-37.

COASE, R.H. (1937), "The nature of the firm", Economica, vol. 4, pp. 386-405.

COASE, R.H. (1960), "The problem of social cost", Journal of Law and Economics, vol. 3, pp. 1-44.

COASE, R.H. (1988), The Firm, the Market, and the Law, University of Chicago Press, Chicago.

COUNCIL OF ECONOMIC ADVISERS (2000), Economic Report of the President, USA Government Printing Office, Washington.

DEMSETZ, H. (1988), The Organization of Economic Activity, vol. 1: Ownership, Co ntrol and the Firm, Basil Blackwell, Oxford.

FTC – FEDERAL TRADE COMMISSION (2000a), Public Workshop: "Competition policy in the world of B2B electronic marketplaces", trascrizione degli interventi; http://www.ftc.gov/bc/b2b.

FTC – FEDERAL TRADE COMMISSION (2000b), Public Workshop: "Competition policy in the world of B2B electronic marketplaces", rapporto conclusivo; http://www.ftc.gov/bc/b2b.

GARICANO, L. e S.N. KAPLAN (2000), "The effects of business-to-business e-commerce on transaction costs", NBER Working Paper, no. 8017, November.

GOLDMAN SACHS (2000a), B2B: 2B or Not 2B? – The Second Survey, 14 April; http://www.mckinseyquarterly.com.

GOLDMAN SACHS (2000b), Internet: B2B E-Commerce. The Consortium Report, 8 May; http://www.mckinseyquarterly.com.

HART, O. e J. MOORE (1996), "The governance of exchanges: members' cooperatives versus outside ownership", Oxford Review of Economic Policy, vol. 12, pp. 53-69.

HARTING, M.C. (2000), "Business exchanges", relazione presentata per il workshop della FTC; http://www.ftc.gov/bc/b2b.

HOLMSTRÖM, B. e J. ROBERTS (1998), "The boundaries of the firm revisited", Journal of Economic Perspectives, vol. 12, pp. 73-94.

KAPLAN, S. e M. SAWHNEY (2000) "E-Hubs: the new B2B marketplaces", Harvard Business Review, vol. 78, pp. 97-103.

KERRIGAN, K., E.V. ROEGNER, D.D. SWINFORD e C.C. ZAWADA (2001), "B2 Basic", McKinsey Quarterly, no. 1, pp. 45-53.

KINNEY, S. (2000), "An overview of B2B and purchasing technology", relazione presentata per il workshop della FTC; http://www.ftc.gov/bc/b2b.

KLEMPERER, P. (1999), "Auction theory: a guide to the literature", Journal of Economic Surveys, vol. 13, pp. 227-86.

LUCKING-REILEY, D. e D.F. SPULBER (2001), "Business-to-business electronic commerce", Journal of Economic Perspectives, vol. 15, pp. 55-68.

MÉNARD, C. (1995), "Markets as institutions versus organizations as markets? Disentangling some fundamental concepts", Journal of Economic Behaviour and Organization, vol. 28, pp. 161-82.

MILGROM, P. e J. ROBERTS (1992), Economics, Organization and Management, Prentice-Hall, Englewood Cliffs.

MITNICK, J.M. (2000), "A structural approach to analysing competition in B2B ecommerce", Antitrust, vol. 15, pp. 31-38.

RICHARDSON, G.B. (1972), "The organisation of industry", Economic Journal, vol. 82, pp. 883-96.

SPULBER, D.F. (1996), "Market microstructure and intermediation", Journal of Economic Perspectives, vol. 10, pp. 135-52.

SPULBER, D.F. (1999), Market Microstructure: Intermediaries and the Theory of the Firm, Cambridge University Press, Cambridge.

STEINER, R. (2000), "Cooperation, competition and collusion among firms at successive stages", relazione presentata al Convegno "Post Chicago Developments in Antitrust Analysis: United Stated and Europe", Taormina, 26-28 ottobre.

STEINFIELD, C., R. KRAUT e A. PLUMMER (1995), "The impact of interorganizational network on buyer-seller relationships", Journal of Computed Mediated Communication, vol. 3; http//www.ascusc.org/jcmc/vol1/issue3/steinfld.html.

WILLIAMSON, O.E. (1985), The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, The Free Press, London.

WILLIAMSON, O.E. (1991), "Comparative economic organization: the analysis of discrete structural alternatives", Administrative Science Quarterly, vol. 36, pp. 269- 96.

WISE, R. e D. MORRISON (2000), "Beyond the exchange: the future of B2B", Harvard Business Review, vol. 78, pp. 86-96.


Refback

  • Non ci sono refbacks, per ora.


Copyright (c) 2016 Pierluigi Sabbatini

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

 

Con il contributo di  

ISSN 2037-3651

Reg. Tribunale di Roma n.377/2009 del 19/11/2009